![]() Even though it’s never too late to create the resources that you’ll need to market your film, it’s actually a good idea to work on them concurrently with your project. You’ve finished writing your script, so now it’s time for creating marketing assets such as your logline, right? Well, yes and no. And if it’s successful, it will hook the reader while teasing the central conflict of your story. Your standard logline is 1-2 sentences long and ranges from 25 to 50 words. Instead, your logline should serve as a core concept that seduces your audience to the point where they are compelled to learn more. Some writers try to tell you what happens in their story and miss the bigger picture. Take Ferris Bueller’s Day Off - even the titular character isn’t referenced in the logline: “A high school wise guy is determined to have a day off from school, despite what the Principal thinks of that.” In fact, you typically don’t even want to list their names. You don’t need to stuff every detail of your story into it or overly describe your characters. So, let’s explore the ideal logline formula to entice your readers to request your full screenplay. So, in most cases, your logline will determine if your screenplay is read or simply passed over. Industry professionals are busy and have little time to sift through the countless scripts and query letters they’re sent in a given week or month. Writing an eye-catching logline can spark the interest of producers, agents, investors, and development executives to request your screenplay, and hopefully score you a meeting or career-defining opportunity. With all this in mind, it’s absolutely essential to know how to write a logline. That’s because a logline not only serves as the first glimpse at your subject matter but it also reveals its marketability while showcasing your writing abilities. Your logline is every bit as significant as your screenplay.
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